Create, Develop, Innovate with Filipino Foods
Create, Develop, Innovate with Filipino Foods
Founders Rhea Topacio and Dennis Rogacion’s journey reflects synergy and resilience:
Founded Pamana World BV to introduce European consumers to authentic Filipino flavors via iconic brands like Luneta Ice Cream™, Ubeness™, Manong Sorbetero™, Guapito™ Premium Beer, and most recently, Terifico™ syrups. (lunetaicecream.com)
Started with humble experiments—ice creams made in their home kitchen—and expanded to serve over 30 European countries, earning national awards such as Food Truck of the Year and Excellence in Product & Service in the Netherlands (Raw Magazine).
Rhea and Dennis emphasize creativity, strategic planning, and a shared passion: “ideas alone are not enough” and “there are no magical shortcuts to success”—messages they continually reinforce through their entrepreneurial approach (Daring Duo)
Together, with the support of another investor, Rizzo Topacio, they embody the spirit of modern Filipino-European entrepreneurship—combining cultural pride with innovation, vision with operational discipline, and love with business excellence.
L-R: Dennis Rogacion, Rheaen Rogacion (daughter), Rhea Topacio
Dennis Rogacion is a Filipino entrepreneur known for his role as operations manager and co-founder of Pamana World BV. Born in the Philippines, Dennis moved to the Netherlands as a teenager, joining his father, who worked in the airline industry. In his role at Pamana World BV, Dennis handles logistics and procurement for inbound and outbound operations. His background in sales, Dutch food industry regulations, and contract management has been invaluable to the business. Dennis’s strategic approach to logistics and his commitment to high product standards have allowed the company to expand its reach to the broader European market.
Rhea Topacio is highly active in the Filipino and broader community in the Netherlands. Alongside her entrepreneurial ventures in Pamana World BV, she uses her platforms to promote Filipino products and services through her other business, Red en Company Marketing Services. She is one of the go-to-marketing persons in terms of promoting to communities within the Filipino-European network. In addition to her businesses, Rhea contributes to Filipino society by collaborating with other Filipino entrepreneurs and organizations, supporting local events, and engaging in cultural initiatives aimed at preserving and promoting Filipino heritage abroad. Her vlogs and marketing initiatives often feature other Filipino businesses, which helps build a network of support and visibility for fellow entrepreneurs. Through her work, she aims to inspire and empower Filipinos in the diaspora to pursue their entrepreneurial dreams and maintain a connection to their roots.
With all these, she is deemed the Europe’s Ube Queen. A catalyst for new and innovative ideas, and a valuable volunteer in the Filipino community.
The company began modestly, focusing on Philippine-inspired ice creams through Luneta Ice Cream™ in 2015 – the first Filipino ice cream brand made in Europe. Its birth marked the beginning of Filipino-owned brands’ presence in the continent.
Pamana World BV aims to promote Filipino cuisine on a global scale while supporting the success of fellow Filipino entrepreneurs.
Since 2016, Luneta Ice Cream has been prominently featured across various Filipino television channels and major broadsheets, inspiring millions of Filipinos to pursue their dreams and take pride in their cultural heritage. By celebrating traditional flavors and bringing Filipino identity to the forefront, Luneta Ice Cream has become a symbol of cultural pride and entrepreneurial spirit, encouraging more Filipinos to cherish and showcase the richness of their heritage.
To elevate brand visibility, Luneta Ice Cream took an active role in Filipino cultural events across the Netherlands and Belgium, establishing a strong connection with local communities and cultural enthusiasts. As part of this initiative, they introduced a popular ice cream food truck, which quickly became a crowd favorite at every event, drawing long lines and enthusiastic customers eager to enjoy authentic Filipino flavors on the spot.
Luneta Ice Cream won several recognitions from the Philippine Embassies in Europe, as well as from the Dutch market through its food truck. The brand won Foodtruck of the Year in ice cream category and Gold Award for service excellence at the NEDERLANDSE HORECA PRIJZEN 2020.
Amidst the challenges of the pandemic, Guapito Premium Beer™ was launched in 2020. It is the first Filipino beer brand crafted in the Netherlands. Ubeness™—the first Europe-made flavoring was also launched followed by Buco Pandanness, Langkaness and Mangoness.
By 2021, Pamana World BV expanded its offerings to reach an even broader audience with the launch of Manong Sorbetero Filipino Ice Cream™, a new line inspired by traditional street vendors who have long been symbols of Filipino culture. Crafted to honor these iconic “sorbetes” carts and the beloved local flavors they offer, Manong Sorbetero brought a nostalgic yet premium twist to the market, capturing the essence of Filipino street ice cream.
In 2023, in collaboration with Dea Enterprise, launched About Flavors—a line of 500ml flavoring bottles specifically designed to meet the needs of large-scale flavor users, including catering companies, cafes, restaurants, bakeries, bubble tea shops, bars, and other high-demand food and beverage establishments. These flavors are available online via their webshop and through Amazon and BOL.
Staying true to its core value of innovation, Pamana World BV introduced Terifico ™, an exciting line of ready-to-use syrups crafted to bring the authentic taste of Southeast Asia to a variety of culinary creations. The debut flavor, Ube, is the first of its kind in Europe, offering the unique, vibrant essence of purple yam in a convenient format ideal for use in cakes, coffee, bubble tea, ice cream toppings, and more.
